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Google Tag Manager

Service Provider

Google Ireland Limited

Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland

Purpose of Data Processing

Google Tag Manager serves as a container for the easy implementation and administration of different website tags, e.g. for web analytics or advertising purposes.

Implemented Services:

  • Google Analytics: anonymised analysis of website usage for the purpose of optimising our online presence

The following data is being gathered and processed

  • Google Analytics:
  • IP-Address (anonymised)
  • Browser information (Referrer URL, Browser, Operating System, Device Information, Date and Time and/or Website Content)
  • Usage Data (Views, Scrolling, Clicks, Click Path, Visited Pages, Downloads, Duration of Stay) 

Applied Technologies

Google Analytics:

The following technologies are being applied:

  • Cookies
  • Local Storage

Storage Period: The applied technologies of web analysis (Cookies) have a maximum age of up to 2 years. Collected data is stored for 14 months.

Cookies: _ga, _gid, _gat

A full list of cookies being utilised by Google Analytics and their maximum age can be found here:

Location of Processing

European Union

Transfer of Data

Gathered data may be transferred into third countries:

United States of America

Recipient: Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA


Further information can be found in the privacy policy of Google Ireland Limited at as well as in our data privacy statement.

Legal Basis

The use of Google Tag Manager is based on Art. 6 Sect. 1 lit. f GDPR. If a corresponding agreement has been requested (e.g. an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; the agreement can be revoked at any time.

Implemented Services

Google Analytics